Kate Murphy
Running Time: 30
seconds
Wal-Mart
Commercial
SHOT LIST:
(Settings:kitchen, living room, Walmart)
1. ESTABLISHING
SHOT. Camera has in view a shot of a disgruntled woman in a green shirt. She is
standing behind a kitchen counter, with a plate on top of the counter. On the
plate is two slices of bread. She is holding
an opened, empty peanut butter jar. VOICEOVER: “Did you just run out of peanut
butter?” The woman looks at the camera and nods with a disappointed look her
face. (4 seconds)
2. CUT TO scene
with two men in an apartment. Man A is wearing a white long sleeved shirt. Man
B is wearing a green sweatshirt. The two
men are facing each other, with a table lamp and table visible on the left hand
side of the screen. VOICEOVER: “Don’t you just hate life’s unexpected moments?”
Man A (on the left side of camera’s view) says, “Come at me, bro!” Man B
charges at Man A and the two men knock over the table lamp, breaking the lamp
and light bulb. Sounds of light bulb and
lamp breaking are heard very clearly. The camera follows the men as they crash
onto the lamp and table. Man A says, “Uh oh.” (7 seconds)
3. CUT TO scene
of the front of a Wal-Mart store. The camera pans about the front of the
building. FADE IN happy, upbeat music playing in the background. VOICEOVER: “When
life hands you unexpected twists and turns…” PAUSE (3 seconds)
4. CUT TO camera
views of the inside of a Wal-Mart. Different angles of looking down the aisles
and people shopping with shopping carts. VOICEOVER: “…go to Wal-Mart for all
your necessities.” (3 seconds)
5. CUT TO side
view of the woman looking at the jars of peanut butter. (1 second)VOICEOVER:”Whether
it is peanut butter…” PAUSE.
6. CUT TO side
view of the men looking at the different varieties of light bulbs. (2 seconds) “…light
bulbs, or any household item, Wal-Mart is sure to have it.”
7. CUT TO blue
screen with centered, iconic, white Wal-Mart logo. Underneath the logo, there is the white text “Save
money. Live Better.” Underneath the text, is more text, in the font Courier New:
“4740 Mall Drive Hermantown, Minnesota” VOICEOVER: “So go ahead, go to your
local Wal-Mart today!” PAUSE. VOICEOVER: “Save Money. Live Better. Wal-Mart.” (9
seconds)
8. FADE OUT music
and FADE OUT.
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